SHORES is a magazine about a stretch of Florida coast that the postcards get wrong. Not the spring-break Daytona of the brochures — the real one. The one with the dawn patrol, the fish camps, the shapers in their garages, the families who have nodded to each other in the same lineup for three generations.
We started SHORES because the coverage of this place was always written by people passing through. Travel writers parachuting in for a weekend, real-estate brochures selling a fantasy, national headlines that only show up when there's a shark or a storm. None of it sounded like the place we actually live.
So we made our own. Written by locals, photographed by locals, about the people and the culture that make Daytona Beach, Daytona Beach Shores, Ponce Inlet and New Smyrna more than a row of condos facing the Atlantic.
They get the postcard. We get the place.
The Code
Local first. Every story, every photo, every recommendation comes from someone who actually lives here. No parachute journalism. No sponsored fluff dressed up as coverage.
Protect what's good. We write about the fish camp and the taqueria and the secret sandbar carefully, because we know that attention can love a place to death. We share the culture, not the GPS coordinates.
Show up with a shovel. We don't just document the coast — we plant the dunes, paddle out for the cleanups, and put our backs into keeping this place worth living in.
